The Really Big, Often Overlooked Cost Of Having Too Many Clients

Most experts and artists start out thinking too small. They either start by selling small things, or they start by selling to small businesses. Websites for small businesses. Bookkeeping and accounting for small businesses. Small works … [Continue reading]

The Easiest Way To Know When You Need A New Website

Find a stranger. Ok, maybe not a complete stranger, but find someone who doesn't know about your business, your expertise, or your art. Show them your website. Let them look, and don't speak. Don't influence or explain anything. Then ask … [Continue reading]

3 Remarkable Businesses That Could Crush The Competition

1. A grocery store chain designed exclusively for the convenience of busy moms and moms with kids. Essential items up front so you can get in and get out quickly. Candy and junk toys out of reach of little hands and fingers. Sugary cereal on the top … [Continue reading]

How To Build Instant Credibility With Your Prospective Customer

Want your customers to trust you? Tell them they don't need you. They don't need your service. There's a cheaper, more effective, or simpler approach to solving their problem or generating results. Give them free advice, or take five minutes … [Continue reading]

How To Use Email Marketing To Wow The Pants Off Your Customers

Wowing the pants off someone is a figure of speech. No one is getting naked around here. As far as I know. Now that that's clear, let's move on. You should be using email marketing as part of your marketing strategy. If you're not, stop reading … [Continue reading]

6 Reasons Why Your Business Needs Email Marketing Yesterday

1. Email marketing is by far the most effective way to connect with your customers. I'm not going to bore you with large figures, numbers and charts. Simply consider this... Do you use Twitter everyday? Do your colleagues, peers, and clients … [Continue reading]