There Is More To Launching A New Product Than Marketing It
Earlier this year McDonald’s came out with it’s new line of coffee. They apparently spent $100 million in marketing and advertising. I personally felt bombarded with McDonald’s coffee ads telling me it’s as good as Starbucks at a fraction of the cost. Well, the marketing worked for me at least, and I tried their coffee – [...]
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Welcome to The Mooring Brief, my name is David. I'm an entrepreneur, small business executive, and family man. I'm passionate about business, entrepreneurship, leadership and life. I'm constantly thinking, learn, and solving problems - this blog is a result of those activities. You can find out more about me