Most experts and artists start out thinking too small.
They either start by selling small things, or they start by selling to small businesses.
Websites for small businesses.
Bookkeeping and accounting for small businesses.
Small works of art. Small consulting packages. A little of this and a little of that.
Why? I’m not exactly sure. My guess is that it’s driven by fear.
Fear of going big. Fear of being inadequate. Fear of falling on your face.
So, our fear makes us do dozens of small projects, rather than the two or three big projects that really make an impact.
We think we’re playing it safe.
But it kills us, and our business. [Continue reading]