The Really Big, Often Overlooked Cost Of Having Too Many Clients

Posted on May 21, 2013 Written by

Most experts and artists start out thinking too small.

They either start by selling small things, or they start by selling to small businesses.

Websites for small businesses.

Bookkeeping and accounting for small businesses.

Small works of art. Small consulting packages. A little of this and a little of that.

Why? I’m not exactly sure. My guess is that it’s driven by fear.

Fear of going big. Fear of being inadequate. Fear of falling on your face.

So, our fear makes us do dozens of small projects, rather than the two or three big projects that really make an impact.

We think we’re playing it safe.

But it kills us, and our business. [Continue reading]

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The Easiest Way To Know When You Need A New Website

Posted on May 20, 2013 Written by

Find a stranger. Ok, maybe not a complete stranger, but find someone who doesn’t know about your business, your expertise, or your art.

Show them your website.

Let them look, and don’t speak. Don’t influence or explain anything.

Then ask them to describe what you do and what they would expect to find when they go to your business or meet with you.

What do they think makes you special? Different?

How much would it cost? How long would it take?

Do they think you’re cheap? Expensive? Value-driven?

Get as much info as you can from them based on their impression of your website.

Do this 3-5 more times with different people. People in different industries or jobs, or people with different interets.

Make notes. Compare.

Were those few people able to look at your website and accurately answer the above questions about you and your business?

If not, it’s time to redesign your website.

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3 Remarkable Businesses That Could Crush The Competition

Posted on May 15, 2013 Written by

1. A grocery store chain designed exclusively for the convenience of busy moms and moms with kids. Essential items up front so you can get in and get out quickly. Candy and junk toys out of reach of little hands and fingers. Sugary cereal on the top … [Continue reading]

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How To Build Instant Credibility With Your Prospective Customer

Posted on May 14, 2013 Written by

Want your customers to trust you? Tell them they don't need you. They don't need your service. There's a cheaper, more effective, or simpler approach to solving their problem or generating results. Give them free advice, or take five minutes … [Continue reading]

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How To Use Email Marketing To Wow The Pants Off Your Customers

Posted on May 13, 2013 Written by

Wowing the pants off someone is a figure of speech. No one is getting naked around here. As far as I know. Now that that's clear, let's move on. You should be using email marketing as part of your marketing strategy. If you're not, stop reading … [Continue reading]

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6 Reasons Why Your Business Needs Email Marketing Yesterday

Posted on May 10, 2013 Written by

1. Email marketing is by far the most effective way to connect with your customers. I'm not going to bore you with large figures, numbers and charts. Simply consider this... Do you use Twitter everyday? Do your colleagues, peers, and clients … [Continue reading]

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